Spring Break
The Daily OrangeMTV ad man reveals inner workings of marketing
By Alex Shebar
Posted: 2/8/05, 12:51 AM EST Section: Pulp
Sue Westcott Alessandri, an assistant professor of advertising and public relations, knew Barksdale when he was her student at the University of North Carolina at Chapel Hill, and got back into contact with him last year. She said she decided it was worth it for her students to listen to someone with Barksdale's accomplishments and learn from his experience. Meeting people is the first step to getting an internship or job in this field, Alessandri said.
Although working for a bigger company like MTV has a lot of disadvantages, Barksdale encouraged students to start larger because it's a way to become immediately experienced in their field. Also, working in such a creative company gives the freedom to be yourself and create work that reflects a generation, Barksdale said.
"I'm a senior and I want to do this for a living, and a job in ad and sales in TV would be an excellent route to take," Katz said.
Overall, students felt they learned a lot about what it's like to actually work in the profession they are being trained in, and Barksdale was happy to provide them with his knowledge.
"When I was at UNC, I heard a lot of speakers and learned what I was going to get myself into," Barksdale said. "I think the students got a lot out of this."
Although working for a bigger company like MTV has a lot of disadvantages, Barksdale encouraged students to start larger because it's a way to become immediately experienced in their field. Also, working in such a creative company gives the freedom to be yourself and create work that reflects a generation, Barksdale said.
"I'm a senior and I want to do this for a living, and a job in ad and sales in TV would be an excellent route to take," Katz said.
Overall, students felt they learned a lot about what it's like to actually work in the profession they are being trained in, and Barksdale was happy to provide them with his knowledge.
"When I was at UNC, I heard a lot of speakers and learned what I was going to get myself into," Barksdale said. "I think the students got a lot out of this."
