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Redone 'Craig' campaign regurgitates Christ, rekindles Milli Vanilli

By Evan Reiser
Posted: 4/4/07, 11:07 PM EST Section: Feature
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For example:

"Practice evangelism of the heart. Most 'intellectual" objections to the gospel are a smokescreen to mask the true problem: A sinful heart."

I wonder myself if Gabriel could've broken the "your son is God" thing to Mary a little better if he had Internet access.

In each of the numerous "I Agree With" campaigns, the sequence of events, from the initial cryptic "Do you agree with?" fliers, to the school-paper ads, to the release of the figurehead's personal statement, are synchronized, sometimes to the exact day of the week. Traditionally bright orange T-shirts have been used to display the defiant "I Agree With" so-and-so insignia, but that obviously wouldn't stand out at Syracuse. So the Syracuse CCC made its biggest deviation from the blueprint and sold green shirts.

On the same site I stumbled upon testimonials from former campaign leaders nationwide.

"UCSB did 'I agree with Glenn' week the first week of March. Highlights included numerous newspaper opinion articles for and against. People thought Christians were everywhere, though only 400 had the BRIGHT orange shirts ... 400-425 came to our meet Glenn meeting, and 22 indicated starting a relationship with God."

-Kyle Menig, UC Santa Barbara

One of my friends told me she started a relationship with God a weekend last year, but He never called her back. And according to her story, "omnipotent" isn't the only "-potent" thing He is. Let's continue:

"It was an awesome experience for all those that took part because it challenged their comfort zones, on evangelizing to classmates, and professors ... It was a wonderful event that started a long ring of questions by nonbelievers on our campus. I recommend it for every campus, because it does work!"

-Katie Pahn, Northern Michigan University

Compare this to last Friday's Daily Orange article by Eric Hughes, in which campaign spokesman Jonathan Han had this to say:

"Our goal is to stir conversation on this campus, to get people thinking and out of their comfort zone. We hope people will start questioning what they believe."

Both used the term "comfort zone." Now we're dealing with reoccurring jargon. I'm so frustrated with the lack of ingenuity here that I'd be willing to take Communion to be able to hear the Good Word in new words. That's right, I'll cannibalize Christ, I'll drop JC! But the campaign has thousands of campuses yet to be misled. I understand the atavistic opposition to this very idea, but it's time for Campus Crusade to evolve.
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Viewing Comments 1 - 2 of 2

Gail

posted 4/05/07 @ 7:11 AM EST

As a parent, I wonder how much more of an impact you could have if you chose to affirm the clean, uplifting, and positive things such as this when they occur on the SU campus. (Continued…)

Jeff Harlig

posted 4/07/07 @ 10:10 PM EST

This is great investigative reporting. Nice work. (It might have been better if the investigation had been done BEFORE running the original news stories on Craig. (Continued…)

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