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Students to live like critics; see films before release

By Naresh Rammohan
Posted: 9/9/07, 11:58 PM EST Section: News
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Television, radio and film majors are particularly excited at the prospective plan. Many said they believe the viewings will help them with their critical skills in their particular areas of interest.

"Watching movies earlier than their release date allows us as students to think for ourselves and not be influenced by what someone like Roger Ebert has to say," said freshman TRF major Michael Morse.

"It certainly allows us to examine a piece independently and then see later how we measure up to the more experienced reviewers," Morse said.

Robert Thompson, director of the Bleier Center for Television and Popular Culture at SU, said he believes movie companies and their marketing and advertising divisions see college students as promotions outlets.

"With the idea of advanced screenings - students are insiders," he said.

"If you show a sneak preview to a bunch of 65 year olds, they might like it, and they might tell some of their friends in the pinochle club," Thompson said. "However, students will be talking about it on Facebook, MySpace, etc. Today, the average college student has become a major communication device."

For the latest information on show times and screenings of Universal films throughout the school year, students can join the "Universal Pictures at SU" Facebook group.
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