Spring Break
The Daily OrangeBlue out as secondary SU color
Changeover will not affect athletic teams
By Chelsea Prince
Posted: 11/15/07, 12:30 AM EST Section: News
The university switched its sports teams name from Orangemen and Orangewomen to the Orange in 2004.
Uniforms change all the time, Edson said. Most of the uniforms are ordered significantly in advance, and they are still threaded with blue.
"At the athletics department, there have not been discussions about removing the color blue," Edson said. "Nobody has said a word, and it has been 10 days since the campaign kickoff."
What students and alumni see marketed today is just a tweak in comparison with what the university has planned for the future. The new Web site homepage was the first of a series of efforts to add more orange and "freshen" the look of the site, Brown said.
The SU Web site hasn't actually been redesigned - yet. A redesign will take a bit longer, with more collaborative efforts from numerous audiences. A new Web site will launch in late spring, Brown said.
"It had that same look for quite a few years, and we wanted to get that done sooner than later," Brown said.
Blue is an accent color that has been used to varying degrees, and it was not used on the Web site because blue and orange are at opposite ends of the color spectrum. Brown said she and others decided to use dark shades of orange on a white background instead.
"There are more people using the Internet and our Web site, so we aimed at reading legibility," Brown said. "All age groups go there now, and we want people to understand the visions of scholarship in action."
As far as alumni are concerned, mum's the word. The Office of Alumni Relations has not received any criticism about the Web site and other color adjustments.
"We suspect they like it, but from what I understand, this is just temporary. We haven't received any feedback, but we think it is a step. It was time for a change," said administrative assistant Monique Frost.
Alumni are not nitpicky about SU color schemes, Frost said. "I really don't think that the blue is forever eliminated from the Web site. It will change again," Frost said.
Uniforms change all the time, Edson said. Most of the uniforms are ordered significantly in advance, and they are still threaded with blue.
"At the athletics department, there have not been discussions about removing the color blue," Edson said. "Nobody has said a word, and it has been 10 days since the campaign kickoff."
What students and alumni see marketed today is just a tweak in comparison with what the university has planned for the future. The new Web site homepage was the first of a series of efforts to add more orange and "freshen" the look of the site, Brown said.
The SU Web site hasn't actually been redesigned - yet. A redesign will take a bit longer, with more collaborative efforts from numerous audiences. A new Web site will launch in late spring, Brown said.
"It had that same look for quite a few years, and we wanted to get that done sooner than later," Brown said.
Blue is an accent color that has been used to varying degrees, and it was not used on the Web site because blue and orange are at opposite ends of the color spectrum. Brown said she and others decided to use dark shades of orange on a white background instead.
"There are more people using the Internet and our Web site, so we aimed at reading legibility," Brown said. "All age groups go there now, and we want people to understand the visions of scholarship in action."
As far as alumni are concerned, mum's the word. The Office of Alumni Relations has not received any criticism about the Web site and other color adjustments.
"We suspect they like it, but from what I understand, this is just temporary. We haven't received any feedback, but we think it is a step. It was time for a change," said administrative assistant Monique Frost.
Alumni are not nitpicky about SU color schemes, Frost said. "I really don't think that the blue is forever eliminated from the Web site. It will change again," Frost said.
Viewing Comments 1 - 10 of 28
Jay
posted 11/15/07 @ 2:41 AM EST
this is the problem with this school. who really cares that much if our colors are orange or orange/blue? this is what we write articles about? ok syracuse. (Continued…)
LA
posted 11/15/07 @ 4:50 AM EST
The title of the article is "Blue out as secondary color", yet every person quoted in the article says it isn't. The only place it seems to be out is on the capital campaign collateral and the website home page. (Continued…)
Ken Turner
posted 11/15/07 @ 5:48 AM EST
Blue out as secondary color.
"Orangemen and Orangewomen" now become "Orange".
Drop Otto then reinstate him as a mascot.
Change the SU logo then change it to an S. (Continued…)
michael
posted 11/15/07 @ 9:05 AM EST
this is just another ridiculous change by the administration! Just when you think the genius of Cantor and Gross cant possibly mess up SU tradition more, they come out with this garbage!!
BRING BACK THE ORANGEMEN AND BRING BACK THE ORANGE AND THE BLUE!!
SU FAN FOR LIFE! AND AN ALUMNI EXTREMELY DISAPPOINTED WITH THIS NEWS!
GET A CLUE SU!
HD
posted 11/15/07 @ 10:02 AM EST
The new website reminds me of Princeton. If the Syracuse website had blue in it instead of that dark gray and black, it would still highlight the orange and still be legible. (Continued…)
Matt
posted 11/15/07 @ 10:14 AM EST
I agree Michael. Does it mean nothing to the administration that the all orange uniforms of the football team were inthe top 5 ugliest nationally? Is it too hard to even get the jersey to match the helmet? Have we forgotten that the flag of the state of NY is orange and blue and we put an NY on the helmet, spend millions on campaigns in the city as NY's hometown college team and then eliminate the blue? It doesn't matter that we're the laughing stock of football, or that we have been the guinea pig for Nike, only to throw out their advice, only to let them then redesign the basketball uniforms. (Continued…)
BP
posted 11/15/07 @ 10:15 AM EST
Syracuse gained prominence nationally thanks to the athletic teams - basketball, football, and even lacrosse in the 80's. Back then, Orange and Blue were the main colors. (Continued…)
Pete
posted 11/15/07 @ 10:28 AM EST
They should be focused on more core, value-added activites, like eliminating positions that feel the need "to be creative for the sake of being creative" or instilling "change for the sake of change". (Continued…)
Rick
posted 11/15/07 @ 11:50 AM EST
"I will say that it was a very conscious effort to focus on the color orange as SU can be associated with orange more than any other university in the country"
Right. (Continued…)
Alberto Dominguez
posted 11/15/07 @ 2:33 PM EST
As far as I am concerned, I bleed Orange and BLUE - not just orange.
I am tired of these lame campaigns that add no substance to the overall education of SU students. (Continued…)
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