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Online auction offers new items, increases revenue

By Abram Brown
Posted: 3/31/08, 11:31 PM EST Section: News
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Items ranging from a Barry Bonds autographed bat, a picture signed by Yankees third baseman Alex Rodriguez and several pieces of autographed memorabilia from Syracuse basketball coach Jim Boeheim and former basketball player Carmelo Anthony, will be made available in the new online portion of the Charity Sports Auction.

The event, organized by the Sport Management Club, will hold the annual public auction next Tuesday in the Carrier Dome in addition to the online sale.

The Internet auction began Friday and runs through April 10. The site is managed in conjunction with an online auction house, Steiner Sports Memorabilia.

"This event will be available to anyone," Brooks Cowan, the Steiner Sports representative coordinating the event, said while commenting on the benefits of using an online auction. "We receive more than 10,000 unique hits a day."

The Sport Management Club and memorabilia company Steiner Sports said the increased customer base from the online sales will hopefully increase the overall funds. Proceeds will go to the American Diabetes Association.

Cowan said he has high hopes for this event. He emphasized the items available online are physically different than the ones offered in the Dome.

"We're expecting that these items will appeal to a more traditional clientele," Cowan said.

These items are the "higher end" merchandise, said Julie Nemeroff, president of the Sport Management Club. Countless pieces of signed memorabilia are auctioned off each year, she said.

In the past, some of the most popular items have been "experiences," said Michael Veley, director of the Sport Management Program and faculty adviser to the Sport Management Club.

Last year, Bill Walton, a University of California at Los Angeles alumnus and former National Basketball Association star, auctioned off four season tickets for a game of the winner's choice, including the chance for the winner to go into the locker room and meet his favorite player. Two of these packages were sold for $2,200 each.
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