Spring Break
The Daily OrangeSU Sophomore expresses identity through personal fashion line
By Jada Wong
Posted: 11/3/08, 4:27 AM EST Section: Feature
Jake Couri wanted to spread a message, so he used his fashion to let it out.
Couri introduced his line of unisex v-neck T-shirts and hoodies on his Web site, jakecouri.com, this summer. Some contained political messages in time for the election.
"Where do you stand?" is one quote printed on one of the company's shirts. So far, this is the strongest political statement Couri has produced.
Couri uses designer Marc Jacobs' new line of politically charged apparel with the words "Time for a Change" in support of Barack Obama.
"It's about where you stand on the issues at hand for the election," Couri said. "I would like to tap into more political design ideas in the future, but I think this was a good start."
Couri, with his mother and business partner, Jeri Glatter, launched his self-titled line "Jake Couri" this summer. The line features several quotes screen-printed onto plain, unisex American Apparel T-shirts and hoodies that range from $32 to $60.
"I've always appreciated all aspects of design, whether it be fashion, jewelry or architecture," he said. "I wanted to start a clothing company or jewelry company, so I decided that I should get a three year head start. When I graduate school, I'm at the point where I can just launch off."
Couri said American Apparel was the best on the market for what he wanted to do. He said now that it's more popular, it's beneficial for the fashion line.
Erik Hicks, a manager at J. Michael Shoes on Marshall Street, buys American Apparel T-shirts and hoodies for the store.
"I love the look and feel of it," Hicks said. "You just need a reasonably priced T-shirt to throw on. It's evolving into a fashion thing."
Couri and Glatter order plain T-shirts and hoodies wholesale and take their designs to a local screen printer that prints their designs onto the clothes.
The text on his T-shirts and hoodies are more than just graphically appealing to him; his pieces have double meanings that portray different ideas.
Couri introduced his line of unisex v-neck T-shirts and hoodies on his Web site, jakecouri.com, this summer. Some contained political messages in time for the election.
"Where do you stand?" is one quote printed on one of the company's shirts. So far, this is the strongest political statement Couri has produced.
Couri uses designer Marc Jacobs' new line of politically charged apparel with the words "Time for a Change" in support of Barack Obama.
"It's about where you stand on the issues at hand for the election," Couri said. "I would like to tap into more political design ideas in the future, but I think this was a good start."
Couri, with his mother and business partner, Jeri Glatter, launched his self-titled line "Jake Couri" this summer. The line features several quotes screen-printed onto plain, unisex American Apparel T-shirts and hoodies that range from $32 to $60.
"I've always appreciated all aspects of design, whether it be fashion, jewelry or architecture," he said. "I wanted to start a clothing company or jewelry company, so I decided that I should get a three year head start. When I graduate school, I'm at the point where I can just launch off."
Couri said American Apparel was the best on the market for what he wanted to do. He said now that it's more popular, it's beneficial for the fashion line.
Erik Hicks, a manager at J. Michael Shoes on Marshall Street, buys American Apparel T-shirts and hoodies for the store.
"I love the look and feel of it," Hicks said. "You just need a reasonably priced T-shirt to throw on. It's evolving into a fashion thing."
Couri and Glatter order plain T-shirts and hoodies wholesale and take their designs to a local screen printer that prints their designs onto the clothes.
The text on his T-shirts and hoodies are more than just graphically appealing to him; his pieces have double meanings that portray different ideas.
Be the first to comment on this story