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The Daily OrangeWorld-renowned graphic artist to speak for Golden Mean series
By Chloe O'Connor
Posted: 10/20/09, 1:50 AM EST Section: Feature
By Chloe O'Connor
Contributing writer
Modernist designer Massimo Vignelli will be the guest lecturer at Wednesday's Golden Mean Lecture Series. The lecture, presented by the College of Visual and Performing Arts' department of design, will be held at 5:30 p.m. in the College of Law's Grant Auditorium.
Golden Mean, now in its third semester, explores how the design and business fields work interdependently. Vignelli's theme for the lecture is "Design is One."
"The theme that they've picked … is kind of appropriate because we just moved all the design down to the Warehouse," said Donald Carr, chair of the Golden Mean committee and a design professor.
"Throughout all of the series there is a strong connection between design and business and society in general," said Angel Broadnax, committee member and director of strategic initiatives at VPA. "Now we're looking more in terms of design from a broader perspective, incorporating someone who is an expert on all fronts involving design, both industrial, interior, I think some fashion, branding and packaging."
Vignelli and his wife, Lella, are a known force in the design world. A quick look at the list of past clients at Vignelli Associates - the firm the couple founded - reinforces that.
Their studio created the American Airlines logo, completed interior design for the United States Postal Service and designed architectural graphics for the Guggenheim Museum in New York and Spain.
Vignelli is known for his role in the design of the New York City subway signage in 1972. He and the design firm Unimark aimed to solve the confusion underground travelers were experiencing by creating a unified, legible set of signs and maps.
Cookie Caloia, an assistant professor of design and a committee member, personally invited Vignelli to be a part of the series.
Caloia said she was inspired by Vignelli when she heard him speak during her own college years in mid-80s. She asked him to come to SU to inspire another group of students.
Contributing writer
Modernist designer Massimo Vignelli will be the guest lecturer at Wednesday's Golden Mean Lecture Series. The lecture, presented by the College of Visual and Performing Arts' department of design, will be held at 5:30 p.m. in the College of Law's Grant Auditorium.
Golden Mean, now in its third semester, explores how the design and business fields work interdependently. Vignelli's theme for the lecture is "Design is One."
"The theme that they've picked … is kind of appropriate because we just moved all the design down to the Warehouse," said Donald Carr, chair of the Golden Mean committee and a design professor.
"Throughout all of the series there is a strong connection between design and business and society in general," said Angel Broadnax, committee member and director of strategic initiatives at VPA. "Now we're looking more in terms of design from a broader perspective, incorporating someone who is an expert on all fronts involving design, both industrial, interior, I think some fashion, branding and packaging."
Vignelli and his wife, Lella, are a known force in the design world. A quick look at the list of past clients at Vignelli Associates - the firm the couple founded - reinforces that.
Their studio created the American Airlines logo, completed interior design for the United States Postal Service and designed architectural graphics for the Guggenheim Museum in New York and Spain.
Vignelli is known for his role in the design of the New York City subway signage in 1972. He and the design firm Unimark aimed to solve the confusion underground travelers were experiencing by creating a unified, legible set of signs and maps.
Cookie Caloia, an assistant professor of design and a committee member, personally invited Vignelli to be a part of the series.
Caloia said she was inspired by Vignelli when she heard him speak during her own college years in mid-80s. She asked him to come to SU to inspire another group of students.
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